Doing Survey Research: Should You Learn SPSS?

If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research professional, to learn SPSS? The answer is, "it depends." Here's a short Conversation or those of you who have been debating it. Not all survey researchers need to learn SPSS, but it is a worth consideration in specific situations discussed herein. For information on SPSS Training for survey researchers, please visit: https://training.researchrockstar.com/courses/Introduction-to-SPSS