EPISODE · Jun 20, 2025 · 1H 29M
Doing Time w/ Darby Aldaco of Pizza Thief
from PIE 2 PIE - A Pizza Maker’s Podcast · host Alex Koons
This Episode’s Sponsors→ 🌾 Use Code: PIE2PIE to Get 15% Off Cairnspring Mills Flour: https://bit.ly/CairnspringMills 🌶️ Join The Pepper Flake Revolution: https://bit.ly/flatironpepper 🎶 Maestro Sausage: https://bit.ly/maestro-sausage 🍕 Be in Business for yourself, not by yourself w/ SLICE : https://bit.ly/SLICENOW Get a NEW GOZNEY: https://us.gozney.com/?dt_id=1529737 Here's some FREE stuff → 🚀HOW TO STEAL A RECIPE https://www.subscribepage.com/howtostealarecipe 🍕 Thinking of Opening a Pizza Shop? Start here: https://howtoopenapizzashop.com/ My Amazon Storefront: https://www.amazon.com/shop/alexkoons On this episode, meet Darby Aldaco, owner of Pizza Thief! 🍕 We dive deep into Darby's journey from literally stealing pizzas as a teenager to becoming one of Portland's most respected pizzeria owners. Plus: Tony (Darby's business partner) makes a surprise appearance, social media burnout confessions, and why Darby thinks pizza ovens are overrated! Key Ingredients ✅ How to transition from pastry chef to pizza maker ✅ Managing a team of 30+ employees across two locations ✅ The real cost of using premium ingredients (spoiler: their cheese alone costs $0.70 more per pound!) ✅ Why Pizza Thief's margins are only 30% on their most expensive pie ✅ The psychology of pricing $30+ pizzas in today's market Chapters: 2:07 Pizza Maker Secrets: Why Baking Takes Talent, Pizza Takes Time 3:25 From Pastry Chef to Pizza Maker 10:25 Pizza Thief Origin Story: How Stealing Pizza Led to Prison Time 15:16 How to Start a Pizza Business: From Failed Bakery to Portland Success 19:47 Pizza Shop Partnership: When Business Partners Feel Trapped 23:08 Portland Pizza Scene: Market Analysis & Local Competition 37:47 Pizza Shop Operations: Managing Staff & Daily Challenges 31:36 Pizza Business Finances: The Reality of Premium Ingredient Costs 50:17 Restaurant Social Media Burnout: Is Instagram Hurting Your Business? 01:24:11 Pizza Equipment Deep Dive: Why Pizza Masters Are Overrated
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Doing Time w/ Darby Aldaco of Pizza Thief
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