EPISODE · May 8, 2020 · 59 MIN
Doing User Research
from Prodity: Product by Design · host Kyle Evans
What is user research?A tool to understand needsA way to find out what you don't knowWhat are types of research?InterviewsFocus groupsField studiesUsability testsSurveysQuestionnairesmany more...Why do research?To inform the design, the direction and gather insight"Be ready to be surprised"TipsHave a planDo it oftenDoesn't have to be perfectAdopt the mindset of a scientistHave fun and get the repsVolunteer to be on the other side to understand what it's likeReferenced in the show:User Research BasicsStop doing user research. Start having conversations.
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What this episode covers
User research is critical for product teams to understand user needs and find out what you don't know. While it would be great to have a dedicated user research team, user research is also the responsibility of product managers and product designers to inform the product design, gather insights, and guide the overall direction.
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Doing User Research
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