Doing User Research
User research is critical for product teams to understand user needs and find out what you don't know. While it would be great to have a dedicated user research team, user research is also the responsibility of product managers and product designers to in
Episode 6 of the Prodity: Product by Design podcast, hosted by Kyle Evans, titled "Doing User Research" was published on May 8, 2020 and runs 59 minutes.
May 8, 2020 ·59m · Prodity: Product by Design
Summary
User research is critical for product teams to understand user needs and find out what you don't know. While it would be great to have a dedicated user research team, user research is also the responsibility of product managers and product designers to inform the product design, gather insights, and guide the overall direction.
Episode Description
What is user research?
- A tool to understand needs
- A way to find out what you don't know
What are types of research?
- Interviews
- Focus groups
- Field studies
- Usability tests
- Surveys
- Questionnaires
- many more...
Why do research?
- To inform the design, the direction and gather insight
- "Be ready to be surprised"
Tips
- Have a plan
- Do it often
- Doesn't have to be perfect
- Adopt the mindset of a scientist
- Have fun and get the reps
- Volunteer to be on the other side to understand what it's like
Referenced in the show:
User Research Basics
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