Domenique Mastronardi, President of Beck's Bone Broth (#123)

Domenique Mastronardi is President of Beck's Bone Broth, a Canadian food startup bringing bone broth-based lattes to market — blending comfort, wellness, and innovation for retailers across Canada. In this episode of That's a Food Job!, Domenique shares her journey from engineering student to co-leading one of Canada's most creative emerging food startups. She opens up about what entrepreneurship really looks like behind the scenes — navigating uncertainty, balancing structure with creativity, and learning to trust your intuition. --- Shownotes --- CareersNOW! is Food and Beverage Ontario's multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario's food and beverage processing industry for exciting career opportunities. Check out CareersNOW.ca for more information on exciting jobs, career information, industry mentors and training opportunities for professional development. --- TIMESTAMPS 00:00 – Introduction to Startup Life and Entrepreneurship in Food 01:27 – A Week in the Life of a Startup President: Strategy, Travel, and Flexibility 03:00 – Canadian vs. U.S. Trade Shows: Brand Awareness vs. Direct Selling 05:04 – How a Startup President's Role Evolves: Fundraising, Finance, and Networking 06:34 – Getting Into Retail: Why Relationships Come Before Strategy 09:04 – Navigating Uncertainty: Mindset Tools for Startup Life 10:51 – What University Actually Teaches You: Resilience, Teamwork, and Problem Solving 12:02 – From Engineering to Entrepreneurship: Transferable Skills That Surprised Her 14:14 – [Sponsor: CareersNOW!] 15:26 – Finding Your Spark: How Food Product Development Changed Everything 18:20 – Listening to Your Intuition: Why Your Hobbies Are Telling You Something 21:17 – Book Rec: EOS Traction by Gino Wickman 21:53 – Unconventional Marketing: Spice Girls, Karaoke, and Authentic Branding Online 26:06 – Vulnerability as a Strength: Building Confidence to Share Your Story 27:55 – Career Advice That Doesn't Always Land — and What Actually Works 30:30 – Skills and Habits to Build Now If You're Curious About Startups 33:39 – How to Test If Entrepreneurship Is Right for You: Incubators, Side Projects, and Startup Jobs 35:17 – Getting Co-op Positions at Startups: What You Need to Know 36:03 – How to Network Without It Feeling Forced: LinkedIn, Events, and Cold Outreach 40:07 – What's Next for Beck's Bone Broth 40:53 – Where to Find Beck's Bone Broth --- 📙 Career Guides 💭 Career Advice --- CONNECT WITH OUR GUEST 💼 Domenique Mastronardi LinkedIn 💼 Beck's Bone Broth LinkedIn 🌐 Beck's Broth Website 📸 Beck's Bone Broth Instagram CONNECT WITH US 📸 Instagram 🎵 TikTok 💼 LinkedIn