Domestic Hygiene in Developing Markets

Hygiene has become a buzzword since the beginning of the pandemic. With the simple measures like wearing a mask, maintaining social distancing, and washing hands are being considered the best ways to prevent the spread of the virus. Given the threat of infection, hygiene beyond personal care has become relevant to consumers as they spend more and more time at home. Which has lead to domestic hygiene becoming an important part of our daily lifestyles.    However, since 2020, given the evolving nature of the situation across countries, it might be a good idea to understand what domestic hygiene means today? In this podcast we speak with our Senior Analyst Anjali Jain on the same.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.