Dominic Farrell, President of '47, on the journey to building the most iconic hat brand globally!

'47 is as pristine as it gets, with 75+ years of existence, yet it needed a leader to bring the brand into the digital era. Dominic has revitalized the energy that '47 is grounded on. He did this with astute attention to the best quality of headwear while staying ahead of trends quicker than social media can make them! Dominic's nearly 20 years of expertise in the apparel industry has helped, but he discusses what it really took to make '47 an industry leader. He touches on what the role of President entails, how the branding for the hats is done, what actually goes into making them, and the plans to continue to scale globally! Dominic's talented leadership and foresight has made all the difference on '47 and so many are excited to see it's continued impact on culture and the standards of excellence for hats.