Domino's Pizza and the Mobile Ordering Trend in Foodservice

Domino's Pizza is at the forefront of mobile ordering in consumer foodservice, and the company recently announced that online orders in the UK reached nearly 80 percent of all delivery orders in the past year. Nearly half of those online orders were made using the company's mobile app. This is evidence that we have reached the tipping point in terms of mobile ordering in developed markets. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.