Don Kersting, Founder & Principal of Kersting Creative | The Jeff Crilley Show

One of my guilty pleasures is watching The Office with Michael Scott. In almost every episode, there's a meeting in the conference room, and Michael Scott is training them on something. There are jokes. It goes off the rails. I'm not sure anybody learns anything, so that's the wrong way to do it. My next guest is going to explain the right way to do it. Don Kersting is in the studio. He's the founder and principal of Kersting Creative.