Don Shin: CEO of Cross Comm Agency Focused on XR, VR, AR, MR

In this podcast, Dawn Shin, the founder and CEO of Crosscomm, an innovation-focused app development agency, discusses the journey of starting an agency that specializes in building XR (Extended Reality) applications, including virtual reality (VR) and augmented reality (AR). Don emphasizes the importance of problem-solving and matching technology with real-world applications. 🚀 Dawn Shin, founder and CEO of Crosscom, shares her passion for technology and its transformative potential, dating back to her childhood experience with an Apple 2E computer. 🔄 Crosscom is both an agency and a studio that partners with organizations to develop innovative apps and products, focusing on improving customer experiences and transforming businesses especially in the metaverse. 💡 Dawn highlights the significance of choosing the right technologies and understanding business needs when introducing clients to XR solutions. 🌐 Dawn and the host discuss various use cases for XR technology, such as simulation and training, which can be applied in scenarios involving danger, heavy machinery, or expensive-to-simulate environments. 🤖 Dawn envisions the future of augmented reality (AR) as an ever-present digital assistant, transforming the way we navigate, socialize, and interact with the world. 👓 They discuss the current state of XR hardware, its potential for enhancing our daily lives, and the need for more comfortable and practical wearable devices. Overall, the podcast explores the intersection of technology, problem-solving, and the potential of XR applications to revolutionize various industries and experiences.