Donna Hay on how she built a brand that transcends trends & mediums.

Dearest you.In this special Self Care Sundays mini-series produced by Studio Offline and in partnership with Estée Lauder, I sit down with the brand’s Australian ambassadors, friends and experts to have an honest conversation about life on the other side of the filter.This season, the mini-series continues to explore our collective relationship with the word confidence. What does the word confidence really mean, and what does having more of it help us to achieve?The topic and series celebrates Estée Lauder’s Double Wear Foundation, a product that allows women to wear confidence and feel empowered to take on the day.  My next guest is Australian food entrepreneur, Donna Hay — a name synonymous with simple but delicious recipes enjoyed by families across the country.  In many ways, this honest conversation honours the time and level of integrity it takes to build a brand that transcends trends and mediums.  Donna has written 27 cookbooks selling over six million copies worldwide, and has successfully expanded into homewares and TV. But as someone who identifies as shy, how did she find or cultivate the confidence to do it? In this episode, Donna and I explore her journey to success and the lessons she’s learned along the way.Thank you for being here.Alison xogo deeper.Subscribe to SubstackJoin SERVEBook a 1-1 SessionWatch on YouTubeSeasonal Curriculum Hosted on Acast. See acast.com/privacy for more information.