Donna Schmidt: Multifamily Legacy Meets Innovation

In this episode of Humans Of Multifamily Shiv Gettu sits down with Donna Schmidt, Chief Operating Officer at Price Brothers, as she shares her remarkable journey from cleaning apartments in college to leading a 102-year-old property management company. In this episode, Donna discusses the evolution of the multifamily industry, the challenges and opportunities of embracing new technology, and the importance of balancing legacy with innovation. She offers valuable insights on building community, driving resident retention, and redefining roles in property management for the modern era. Whether you’re a real estate professional or simply interested in leadership and organizational change, this episode is packed with practical wisdom and forward-thinking perspectives.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.