Don't Autopsy your Audience

Episode 5 of the Keep Your Customers Forever podcast, hosted by Dr. Matt Champagne, titled "Don't Autopsy your Audience" was published on June 23, 2021 and runs 10 minutes.

June 23, 2021 ·10m · Keep Your Customers Forever

0:00 / 0:00

Episode Description

An important concept most people don't consider is WHEN to ask for feedback. It is typically asked at the END of an event - after the webinar or course or vacation, etc. This is known as the "autopsy approach": waiting until the event is over to figure out what went wrong. But how does conducting this autopsy help your members, students, clients or attendees?

Doc Champagne explains why you should never use the autopsy approach when asking for feedback, with examples of how autopsies can go wrong. Instead, use the science-based alternative to get huge response rate and far more accurate and meaningful results.

Key Points:

Autopsy approach – what it is and why you shouldn't use it
What the best time is to ask for feedback
Using a Survey Conversation as the better alternative
Why the timing of your questions encourages others to give their feedback more freely

Your Gift!

Visit http://MatthewChampagne.com/PodcastGift to download your free infographic of The 9 Principles of Customer Feedback. I'll also email you an explainer video so you can quickly and correctly apply these principles to keep your clients, members, students and customers forever.

Learn More:

Read "The Survey Playbook": Amazon & Kindle

Subscribe to my YouTube Channel to Keep Your Customers Forever

Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here

Let's connect on LinkedIn

Dr. Champagne named "Technology Visionary" by SURVEY Magazine