Don’t be a Vending Machine: Going Beyond Rewards to Build Loyalty

Is your business just a vending machine? And is that vending machine on fire? Consider this: Facebook ad costs have gone up substantially since last year. CPM’s have increased on average 35% since last quarter. If a significant portion of your qualified traffic is coming from paid traffic, your business is actively on fire. Today's guest thinks so, but he's got some ideas on how to solve it. In today's episode, you'll learn how going beyond basic rewards programs can help you stop discounting and start building a community of loyal customers. Steve Deckert is the founder of Smile.io. They power reward programs for 20,000 merchants across the globe. Use Smile.io to reward your customers for completing profitable actions. You'll Learn Why your store maybe a vending a machine (and what to do instead) How to build a VIP program How to reward customers for micro actions like writing reviews Tune in for more details! Resources https://smile.io/ - Sign up for the Smile basic plan or above & mention the Unofficial Shopify Podcast, and get one free Smile app integration. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager