Don’t Be Afraid of Technology: Charis Marquez

What if the biggest opportunity for vintage sellers isn’t sourcing better inventory, but understanding technology better? In this episode, I’m joined by Charis Marquez, a retail and resale leader with 20+ years of experience shaping some of the biggest names in fashion. She’s led Global Fashion at eBay, scaled Levi’s and Dockers’ e-commerce businesses, and now advises brands at the intersection of technology, resale, and storytelling via her new consultancy, Seen + Known. Small vintage sellers can learn so much from big retail. Charis and I discuss how vintage sellers don't need to compete with major brands, but should position themselves in a way those brands can’t replicate. From why “you can’t be for everyone” to how clean data and strong listings can directly impact your sales, this episode breaks down the real strategies that separate growing shops from stagnant ones. If you’ve ever felt behind on technology, unsure how to stand out, or worried about big brands entering the vintage space… this episode will completely shift your perspective.   Chariz Marquez (@seenandknown.io)  Founder of Seen + Known / former VP Fashion at eBay  Hosted by: Sloane Middleton Mann (@business.of.vintage) Founder of Business of Vintage Learn more: businessofvintage.com