Don’t Be Cringe: Nassau Candy’s Tips for Marketing to Gen Alpha

from Food For Thought · host Food Processing

In this episode, Dana Rodio, director of marketing and branding for Nassau Candy, offers her insights into the up-and-coming consumer group, Generation Alpha. Rodio talks about the consumption and media trends driving the habits of Gen Alpha kids, who have been bombarded with messaging and media from an early age. She also discusses how Nassau approaches appealing to them, and what any food and beverage company should pay attention to when it comes to drawing them to their brands.

What this episode covers

Dana Rodio of Nassau Candy offers her insights into the up-and-coming consumer group, Generation Alpha, discussing the consumption and media trends driving their habits, how Nassau approaches appealing to them, and what any food and beverage company should pay attention to when it comes to drawing them to their brands.

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Don’t Be Cringe: Nassau Candy’s Tips for Marketing to Gen Alpha

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This episode is 24 minutes long.

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This episode was published on March 19, 2025.

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