Don’t Be Interchangeable (03.04.26)

If your marketing looks like everyone else’s… you become everyone else.Brands like Nike and Coca-Cola don’t try to speak to everyone. They know exactly who they’re talking to and their message reflects it.So ask yourself: Who is my ideal client? What do they care about? Does my marketing actually speak to them?Clear message = magnetic brand. Generic message = generic results.Stop copying. Start positioning.