Don't blame the individual, put pressure on institutions - Jonathan Maxwell, CEO SDCL

If everyone depends on energy, why do we waste most of it? To be precise, why do we waste up to 50 % of original energy before it even gets to the demand side? In the midst of Europe’s energy crisis, we sat down with Jonathan Maxwell, CEO & Founder of Sustainable Development Capital LLP., to talk about the investor side of sustainable energy.With over 20 years experience in international finance, infrastructure and private equity, as well as 10 years experience in sustainable investment, business creation and management, Jonathan Maxwell has a solution to the problem of wasted energy. And his solutions are cheaper than “business as usual”. Also, they are great. So the big question is - why are we not using them already?Join us in the new episode of The Switch podcast which is a true roller coaster of discoveries thanks to our amazing guest. Find out how sustainable development is connected to resource efficiency, what do we need to do before clean energy comes and why is energy efficiency one of the most important topics today.The podcast is hosted by our Kristina and is produced by Baseload Capital, DNB Sverige and Panc Productions.#theswitch #energy #renewables #greentransition #notanotherpodcast #sdcl