Don't bore buyers | Ep 292

CarTalk with Kartik #292: Don’t Bore BuyersCan a better story beat a better product? That's the question a CEO asked me recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.Yes. Not always, but more often than technical founders like to admit. Many CEOs want their book to prove how smart they are. So they pack it with frameworks, acronyms, charts, and enough jargon to make a conference badge cry.But readers don’t fall in love with complexity. They connect with story. A great business book doesn’t just list what you know. It shows why your ideas matter, what problem you solve, and why the reader should care.Your expertise is the engine. Story is the steering wheel. Without story, even brilliant ideas sit in the garage. So don’t bore buyers.This insight comes from page 156 of my book Product Marketing Wisdom - which just completed 68 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#BusinessBooks #BestsellingAuthor #CEOBranding #ThoughtLeadership #ProductMarketing #Storytelling #AuthorMarketing #CarTalkWithKartik