Don't Break The Chain: A Guide to Customer Lifecycle Marketing

from The Unofficial Shopify Podcast · host Kurt Elster, Paul Reda

What happens when a new visitor hits your website? They don't buy. And that's okay! In this episode, we skip the guest interviews, and instead Paul and Kurt talk through the strategies and tactics involved in building trust with customers. The Chain: Anonymous visitor Engaged prospect Cart abandoner Buyers Repeat buyer Brand evangelist You'll learn to visualize your relationship with your customers and the tactics we recommend to turn anonymous visitors into brand evangelists.

What this episode covers

What happens when a new visitor hits your website? They don't buy. And that's okay! We talk through the strategies and tactics involved in building trust with customers to turn them from anonymous strangers to brand evangelists.

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Don't Break The Chain: A Guide to Customer Lifecycle Marketing

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This episode is 41 minutes long.

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This episode was published on July 27, 2015.

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