EPISODE · Jul 9, 2019 · 35 MIN
Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer
from The Freight Project Podcast · host Cerasis
On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.
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Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer
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