Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

from The Freight Project Podcast · host Cerasis

On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.

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This episode is 35 minutes long.

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This episode was published on July 9, 2019.

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