EPISODE · Jun 5, 2026 · 14 MIN
Don't Build a Design System Until You See These 3 Signals
from A Digital Strategy Podcast · host Symon Oliver, Marcello Gortana
The worst design system project is one that starts too early. Wrong timing, wrong scope, wrong people and it dies in a folder somewhere, untouched. In this episode, Symon and Marcello break down the three signals that tell you you're actually ready for a design system, the two signs you're definitely not, and how to scope a version one that people will actually use. They also cover the build or buy decision, and why adoption matters more than architecture. This is Part 3 of a 3-part series on design systems. 💡 Key Topics: The 3 readiness signals: when a design system actually makes sense 2 signs you're starting too early (and will waste the investment) Build, buy, or borrow: product systems vs. web experience systems Who needs to be in the room beyond design and engineering How to scope v1 so it ships in weeks, not months The 90-day check: how to know if it's working Why the first step is always an audit 📖 Chapters: 0:06 — Series recap and what we're covering today 0:56 — The worst design system project starts too early 1:30 — Signal 1: Multiple teams making decisions independently 2:22 — Signal 2: You're scaling, rebranding, or rebuilding 3:55 — Signal 3: Recreating instead of creating 4:30 — Not ready: your brand isn't stable yet 5:33 — Not ready: no one to own it 6:09 — Build, buy, or borrow 7:49 — Web experience systems: Relume and Osmo Supply 8:27 — Who should manage the design system 9:39 — Scoping version one: start with what you rebuild every time 10:48 — The most common scoping mistake 12:05 — The 90-day check: is anyone actually using it? 12:57 — Start with an audit 13:33 — It doesn't have to be perfect. It has to exist. LinksYou can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter
What this episode covers
The worst design system project is one that starts too early. Wrong timing, wrong scope, wrong people and it dies in a folder somewhere, untouched. In this episode, Symon and Marcello break down the three signals that tell you you're actually ready for a design system, the two signs you're definitely not, and how to scope a version one that people will actually use. They also cover the build or buy decision, and why adoption matters more than architecture. This is Part 3 of a 3-part series on design systems.
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Don't Build a Design System Until You See These 3 Signals
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