Don’t Fall in Love with Your Solution | Why Early Pivots Are Easier Than You Think with Arnon Shimoni (Solvimon, Paid, Pleo)

Most founders waste their first 60 days chasing growth.Arnon Shimoni argues that’s a mistake.Before scale, before outbound, before paid ads — you need brutal clarity on the problem. And that only comes from customer discovery.In this episode, Arnon breaks down:Why your first 2 months should be 100% customer discoveryHow to dig into problems instead of pitching featuresWhy falling in love with your solution kills early-stage momentumWhy early pivots are easier than founders thinkWhy intent beats lead scoring when booking meetingsThe real difference between traction and signalThis is a tactical conversation about building ARR when nothing is repeatable yet.No playbooks. No growth hacks. Just judgment in motion.If you’re a first commercial hire, a founder building your first GTM motion, or navigating unclear message-market fit — this episode is for you.In the Trenches is a podcast about how revenue actually gets built before playbooks exist.