Don't fight a giant
from Expert comment Hosted by Cambridge Judge Business School
A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their way into a sector through large scale acquisitions. The advice to those already in the market is not to go head-to-head with these incoming giants as few can take them on head-on and win!
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This episode was published on September 28, 2011.
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