Don’t focus solely on the new shiny thing - the fundamentals will always matter most: Sophie Brannon

Sophie Brannon shares the importance of not focusing solely on the new shiny thing and that the fundamentals will always matter most. Talking points include: How do you know what should be fundamental? How often should you revisit this? What is holistic marketing? Why is this key to SEO? How do you measure success? How would you summarise the fundamentals of SEO in 2026? How often should you review what the fundamentals are?