Don’t Forget LinkedIn When Preparing for Your Microsoft EA Negotiation
from Insights for IT Negotiations Hosted by UpperEdge
Many organizations heading into their Microsoft EA renewal forget to account for a major negotiation lever: LinkedIn. In this discussion, Adam Mansfield explains why LinkedIn (Recruiter, Learning, Sales Navigator) should be strategically aligned with your broader Microsoft Enterprise Agreement (EA) renewal and possibly Azure and Unified Support as well. While LinkedIn products can’t simply be folded into an EA, timing and orchestration matter. If renewal cycles align, you may be able to negotiate holistically and create incremental leverage across all of your Microsoft investments and relationships in place (M365 E3, Dynamics 365, Microsoft 365 Copilot, Power BI, Azure, Unified Support, LinkedIn, Microsoft Consulting Services…etc.). Key topics covered: Aligning LinkedIn renewals with Microsoft EA renewal negotiations Leveraging LinkedIn spend for broader Microsoft flexibility Sales Navigator use may lend itself to considering Microsoft Relationship Sales (Sales Navigator plus Dynamics 365 Sales) Creating pricing leverage across Microsoft solutions (Product, Support, Azure, LinkedIn, Consulting Services) Driving investment dollars and executive attention If your Microsoft EA renewal date is approaching, don’t forget about LinkedIn. Think strategically. Orchestrate internally. Negotiate holistically. For more innovative IT sourcing and risk mitigation insights, subscribe to the UpperEdge newsletter and follow UpperEdge on LinkedIn and Twitter.
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