EPISODE · Aug 1, 2023 · 2 MIN
Don’t Forget Sales Cycle Length in Your S&M Metrics
from SaaS Metrics School · host Ben Murray
In episode #19, I address how sales cycle length impacts the calculation of your sales and marketing efficiency metrics. This question always comes up in my SaaS metrics course and coaching. Get this wrong and your efficiency metrics will be wrong. - What is sales cycle length? - The time period of measurement - What metrics are impacted? - You’ll see convergence SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
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Don’t Forget Sales Cycle Length in Your S&M Metrics
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