Don't forget your basics, good strategy doesn't have to be complicated! - Andy Mollison

from SEO in 2026

David and Andy discuss why it's important not to forget your basics and that good strategy doesn't have to be complicated!Discussion points include:- You say that a good strategy doesn't have to be complicated! What is a good strategy?- You talk about complicated tricks and tools available - what shouldn’t you be doing?- What about AI?- How do you know what newer tips and tactics to listen to?

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This episode was published on January 24, 2024.

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