Don’t get cancelled: how CEOs can minimise the risk of speaking up

Dan Neale, the founder of Alfred, talks to PRovoke Media EMEA editor Maja Pawinska Sims about the agency's new Brands and Movements research, which found that corporate leaders are committed to embracing shifting consumer expectations that business now needs to put purpose on an equal footing with profit, but many are still nervous about the potential risks of speaking out on big societal and environmental issues through fear of cancel culture.