Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce

"Curiosity is the number one trait I'm looking for when hiring." — Brian Minick Jacqueline and Brian Minick, COO of ZeroBounce, get practical about AI's impact on hiring, email deliverability, and Martech operations. They unpack how AI is reshaping hiring, from candidates using copilots during interviews to the ethical implications of automation in recruitment. Brian shares how his gut helped him catch an AI-assisted candidate mid-interview, why curiosity and speed are the real differentiators in a digital-first world, and how he's balancing innovation with humanity at scale. Expect real talk on personalization trade-offs, customer data hygiene, leadership, and why curiosity still beats credentials. If you care about AI, Martech, leadership, and deliverability, this episode helps you cut noise and double down on what moves the needle.Timestamps 00:28 — Early Martech Days: Google Ads, Analytics, and the hustle era. 03:12 — AI in Content: great for ideas, never for copy-paste. 04:07 — The New Deliverability: why engagement, not volume, wins. 06:25 — Curiosity-Driven Leadership: lessons from a selfless CEO. 09:37 — Using AI Internally: copilots, data storytelling, and guardrails. 18:35 — The Deliverability Gap: why no AI tool fully solves it—yet. 21:10 — The AI-Assisted Interview: red flags, silence tricks, and hiring truths. 38:23 — Leadership Without Ego: humility, speed, and follow-through. 43:28 — What's Next: AI-generated video and the future of short-form content.SponsorBrought to you by Hightouch, On November 13, Hightouch is hosting Has Martech Failed Marketers? featuring Scott Brinker of chiefmartec and Adam Greco to unpack what's really behind the pain and how fixing your data unlocks cleaner reporting and true personalization at scale. RSVP at www.hightouch.com/has-martech-failedConnect & SubscribeSubscribe to Making Sense of Martech wherever you get your podcasts. Follow us on TikTok, LinkedIn, and don't forget to like and subscribe on YouTube.