Don’t get caught in the greenwashing trap

from BakeryAndSnacks Podcast · host William Reed Ltd

Despite high inflation, the majority of consumers are happy to pay more for products with a sustainable backstory. So there’s money to be made from environmental credentials, which makes falling into the greenwashing trap a bigger temptation than ever before.

Episode metadata supplied by the publisher feed · Published Jul 12, 2023

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Don’t get caught in the greenwashing trap

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