Don't Get Stuck in the "Build It and They Will Come" Mindset

We've probably all heard it before, or at least thought about it, especially early on in our business ventures. The movie Field of Dreams made the line famous, but when we aren't talking about cornfields, "build it and they will come" doesn't necessarily apply. "All I've got to do is open up shop and the customers will flood in. Piece of cake." you may have thought to yourself. But nothing is ever that easy. In this weeks episode I share some of the best ways to get new customers and clients.