Don’t Get Weak (in Commercial Roofing Sales) w/Matt Raber GEMS Throwback #063

Matt Raber challenges the belief... that some people just aren’t cut out for sales. In this practical breakdown, he explains why discomfort comes from lack of education—and how learning to handle objections with confidence changes everything. Follow us at https://smarterroofer.com/follow00:00 Why people say they’re not cut out for sales00:22 Sales fear comes from lack of education01:30 Close in the direction of the objection02:45 Turning hesitation into forward movement