EPISODE · Jun 16, 2023 · 19 MIN
Don't Have Much Social Proof for Content? Here's What You Do
from Create From Truth · host Will Schiller
Here are 3 main ways to share social proof with your content if you don't have much of it. 1. Use them as examples and evidence based points in your posts. 2. Share little text communication wins, and elaborate the background behind the win in text and description. Shows (real time) results. 3. Use the same social proof, but in 3-4 different angles (no shame in this). (brek belief, it’s not a one and done. Angle 1 – What they tried before, and why it didn’t work. (pain problem based) Angle 2 – Lifestyle and mindset win (affects in other areas in life) Not just body. (desire based) Angle 3 – What they are now able do because they saw XYZ results (future pace big desire) Angle 4 – What they thought of your before they signed on (tackle objections other potential buyers have). Hope this helps! Enjoy!
What this episode covers
Here are 3 main ways to share social proof with your content if you don't have much of it. 1. Use them as examples and evidence based points in your posts. 2. Share little text communication wins, and elaborate the background behind the win in text and description. Shows (real time) results. 3. Use the same social proof, but in 3-4 different angles (no shame in this). (brek belief, it’s not a one and done. Angle 1 – What they tried before, and why it didn’t work. (pain problem based) Angle 2 – Lifestyle and mindset win (affects in other areas in life) Not just body. (desire based) Angle 3 – What they are now able do because they saw XYZ results (future pace big desire) Angle 4 – What they thought of your before they signed on (tackle objections other potential buyers have). Hope this helps! Enjoy!
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Don't Have Much Social Proof for Content? Here's What You Do
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