Don’t Hug a Stranger

from B2B Pipeline Pioneers · host SalesIntel

Logan Lyles, Evangelism & Content Marketing at Teamwork.com, focuses on brand awareness and demand generation rather than immediate demand capture, likening it to "trying to hug a stranger." His content team is testing paid ads to get their content in front of the right audience, engaging the 97% well before they’re ready to buy.About the Pioneer > 00:43Biggest Challenge > 02:39Looking Forward > 05:07100 Pennies > 06:50Final Thoughts > 10:04View the 100 Pennies Game: Click Here!Follow Logan Lyles on LinkedInFollow Manoj Ramnani on LinkedIn

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This episode was published on July 29, 2024.

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