Don’t Just Add AI, Solve The Problem | Anton Morrison on BeyondSaaS Ep 042

In this episode of Beyond SaaS, Jason Niedle speaks with Anton Morrison, co-founder of Mogul AI, about the intersection of design innovation and business growth. They discuss the importance of measuring the success of AI implementations, understanding digital potential, and identifying the 'frustrated innovator' as a key customer. Anton shares insights on streamlining the design process, the role of user testing, and strategies for business growth, especially in challenging economic times. The conversation also touches on customer satisfaction, the use of AI tools for efficiency, and future trends in technology and design. Chapters 00:00 Introduction to Design Innovation and Growth01:01 The Importance of Measuring AI Success03:23 Understanding Digital Potential08:24 Continuous Discovery in Design13:11 Growth Strategies for Agencies16:00 Navigating Economic Uncertainty18:50 Customer Satisfaction and AI Tools21:15 Future Trends in Technology and Design Takeaways •  AI agents should solve real problems, not just be shiny tools.•  Measure success using the GEM framework: Grow, Engage, Monetize.•  Mogul AI aims to help teams realize their digital potential.•  Frustrated innovators are key customers for design solutions.•  Streamline design processes to avoid bloated projects.•  User testing is crucial for validating designs early.•  Focus on customer satisfaction to drive growth.•  Partnerships with other agencies can lead to organic growth.•  Automation tools like make.com can enhance efficiency.•  Future trends may simplify the tech landscape.   Sound Bites "How is it growing your business?""Make.com is a great automation tool.""Innovate, innovate, innovate." Keywords design innovation, AI, growth strategies, user testing, digital potential, customer satisfaction, business growth, technology trends, UX/UI design, agency collaboration