‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8

From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessonsStephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research…This episode coversWhether brand loyalty is dead, or has simply evolvedCollaboration vs tribalismKey differences between the approaches of product-led vs retail marketeersTimpson’s remarkable presence despite ‘not believing in marketing’The one and only type of market research that’s completely correctReframing marketing as a costJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/