Don't Just Start Another B2B Podcast—Turn It Into a Media Brand for Real ROI -- with MarTech's Ben Shapiro

No matter your industry, media isn't optional—it's essential to your go-to-market strategy. Think launching a B2B podcast is enough to check the media box? Think again. In this episode of Closing Time, Ben Shapiro, founder of I Hear Everything, explains why businesses need to think bigger. Discover how to use media as a strategic channel—just like email or events—and learn how to repurpose a single piece of content across multiple platforms to drive ROI and real value. Don't miss these actionable insights for leveling up your marketing game. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Ben Shapiro: LinkedIn // I Hear Everything // MarTech Podcast • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube