Don’t Let a Bad Broker Cost You Tenants | Episode 67: I Own a Shopping Center, Now What?

Handing off leasing to a third party? Don’t let them sabotage your NOI.In this episode of I Own a Shopping Center. Now What?, I walk you through my go-to process for selecting and managing third-party leasing brokers—especially if retail isn’t your specialty. After a recent call with multifamily investors entering the mixed-use world, I laid out the exact steps I take to make sure brokers are vetted, expectations are clear, and accountability is non-negotiable.From requiring them to tour comps, to demanding weekly activity reports, to firing (gracefully) when they underperform, I share the playbook that protects your asset and keeps leasing on track. If you’re new to ground-floor retail—or you’ve had brokers ghost you in the past—this episode gives you the checklist you didn’t even know you needed.🔑 Key TakeawaysInterview at least 3–5 brokerage firms before selecting.Always put expectations in writing.Require regular updates and activity reports.Make them tour competitive sites and know the market.Be willing to fire underperformers quickly.Know your asset better than the broker.Align broker compensation with results.Mixed-use retail requires retail specialists, not generalists.