Don't Lose Out on Sales By Marketing Your Non-Fiction to Everyone

We get it, you have knowledge and expertise to share, and you genuinely feel you can help a wide demographic of people. But shoppers don't buy books that don't feel personal to them.  And one of the biggest marketing mistakes we see non-fiction authors make is marketing a single title to too many different kinds of people.  Instead, you should be identifying and focusing your marketing efforts on reaching the core audience your book will resonate with most. Our goal for this episode is to cover why being too inclusive with your marketing can actually lead to fewer sales. And even better, we'll share ways you can successfully cater to multiple demographics while also making the most of your knowledge and expertise! Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!Send us your feedback!Penny's new book: Think Local Sell Global is up for preorder! Grab your copy here: https://bit.ly/ThinkLocalSellGlobal📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.Please leave a review on Apple Podcasts!Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.Rate the podcast: Click on the stars to give the podcast a rating.Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: ...