Don't Lose Out on Sales By Marketing Your Non-Fiction to Everyone

We get it, you have knowledge and expertise to share, and you genuinely feel you can help a wide demographic of people. But shoppers don't buy books that don't feel personal to them.  And one of the biggest marketing mistakes we see non-fiction authors make is marketing a single title to too many different kinds of people.  Instead, you should be identifying and focusing your marketing efforts on reaching the core audience your book will resonate with most. Our goal for this episode is to cover why being too inclusive with your marketing can actually lead to fewer sales. And even better, we'll share ways you can successfully cater to multiple demographics while also making the most of your knowledge and expertise! Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!Send us your feedback!Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.