Don’t Make Me Squint! - TSI11.11

You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as you zip past. Ultimately, you have no idea what it said. Major fail on the part of that advertiser (and their designer). But it’s not so different on the trade show floor. At show after show I see displays that weren’t designed to be readable, or at least that’s the end result. So here are some tips for designing graphics and signage that stands out and gets noticed – in a