EPISODE · May 24, 2021 · 15 MIN
Don’t Make These #Instagram for Business Mistakes| Ep. #244
from Hospitality Property School · host Gerry MacPherson
Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself.I’ll explain.Instagram for Business IntroductionLet’s look at some 2021 facts & figures about Instagram •There are 1.074 billion Instagram users worldwide in 2021.•The average post on Instagram contains 10.7 hashtags.•71% of the billion monthly active users on the Instagram app are under the age of 35.•Instagram users spend an average of 53 minutes per day.•500 million IG accounts use Instagram stories every day.•Instagram can generate over 4 x more interactions on Instagram compared to Facebook.•71% of US businesses use Instagram.•Instagram helps 80% of Instagram users decide to buy a product or service.•50% of Instagrammers follow at least one business.Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic. A free photo-sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art. Instagram is all about creating images. How to Understand Instagram for Business in 7 Simple StepsAlthough Instagram’s one billion user mark is just around the corner, there are those wishing to still hop on the bandwagon to market to their property.And this is for a good reason. The platform continues to roll out new business-specific features and there’s an audience that’s waiting for you.How to Use Instagram for BusinessAt a glance, figuring out how to use Instagram for business might seem a little overwhelming.“What am I supposed to post?” “What’s a regram?” “Why is my stuff being ignored?”But despite Instagram’s many moving pieces, attracting followers and winning over customers is easier than ever.It comes down to your strategy.The following are Instagram for business tips that will not only get you started but build an audience that falls in love with your content.Continue listening or reading and I will explain how to get started with Instagram for your business...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/dont-make-these-instagram-for-business-mistakes-ep-244Join the 6 Day Challenge Video SeriesFor a Limited Time SAVE $90.00https://keystonehpd.com/6-Day-ChallengeGet Your INNsider Tipshttps://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/Keystone-Hospitality-Property-DevelopmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/WUjqk66QzIMA Division of Keystone Hospitality Property Development
What this episode covers
Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself.I’ll explain.Instagram for Business IntroductionLet’s look at some 2021 facts & figures about Instagram •There are 1.074 billion Instagram users worldwide in 2021.•The average post on Instagram contains 10.7 hashtags.•71% of the billion monthly active users on the Instagram app are under the age of 35.•Instagram users spend an average of 53 minutes per day.•500 million IG accounts use Instagram stories every day.•Instagram can generate over 4 x more interactions on Instagram compared to Facebook.•71% of US businesses use Instagram.•Instagram helps 80% of Instagram users decide to buy a product or service.•50% of Instagrammers follow at least one business.Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic. A free photo-sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art. Instagram is all about creating images. How to Understand Instagram for Business in 7 Simple StepsAlthough Instagram’s one billion user mark is just around the corner, there are those wishing to still hop on the bandwagon to market to their property.And this is for a good reason. The platform continues to roll out new business-specific features and there’s an audience that’s waiting for you.How to Use Instagram for BusinessAt a glance, figuring out how to use Instagram for business might seem a little overwhelming.“What am I supposed to post?” “What’s a regram?” “Why is my stuff being ignored?”But despite Instagram’s many moving pieces, attracting followers and winning over customers is easier than ever.It comes down to your strategy.The following are Instagram for business tips that will not only get you started but build an audience that falls in love with your content.Continue listening or reading and I will explain how to get started with Instagram for your business...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/dont-make-these-instagram-for-business-mistakes-ep-244Join the 6 Day Challenge Video SeriesFor a Limited Time SAVE $90.00https://keystonehpd.com/6-Day-ChallengeGet Your INNsider Tipshttps://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/Keystone-Hospitality-Property-DevelopmentListen to The Hospitality Property School PODCAST...
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Don’t Make These #Instagram for Business Mistakes| Ep. #244
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