Don’t Make These #Instagram for Business Mistakes| Ep. #244 episode artwork

EPISODE · May 24, 2021 · 15 MIN

Don’t Make These #Instagram for Business Mistakes| Ep. #244

from Hospitality Property School · host Gerry MacPherson

Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself.I’ll explain.Instagram for Business IntroductionLet’s look at some 2021 facts & figures about Instagram •There are 1.074 billion Instagram users worldwide in 2021.•The average post on Instagram contains 10.7 hashtags.•71% of the billion monthly active users on the Instagram app are under the age of 35.•Instagram users spend an average of 53 minutes per day.•500 million IG accounts use Instagram stories every day.•Instagram can generate over 4 x more interactions on Instagram compared to Facebook.•71% of US businesses use Instagram.•Instagram helps 80% of Instagram users decide to buy a product or service.•50% of Instagrammers follow at least one business.Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic. A free photo-sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art. Instagram is all about creating images. How to Understand Instagram for Business in 7 Simple StepsAlthough Instagram’s one billion user mark is just around the corner, there are those wishing to still hop on the bandwagon to market to their property.And this is for a good reason. The platform continues to roll out new business-specific features and there’s an audience that’s waiting for you.How to Use Instagram for BusinessAt a glance, figuring out how to use Instagram for business might seem a little overwhelming.“What am I supposed to post?” “What’s a regram?” “Why is my stuff being ignored?”But despite Instagram’s many moving pieces, attracting followers and winning over customers is easier than ever.It comes down to your strategy.The following are Instagram for business tips that will not only get you started but build an audience that falls in love with your content.Continue listening or reading and I will explain how to get started with Instagram for your business...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/dont-make-these-instagram-for-business-mistakes-ep-244Join the 6 Day Challenge Video SeriesFor a Limited Time SAVE $90.00https://keystonehpd.com/6-Day-ChallengeGet Your INNsider Tipshttps://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/Keystone-Hospitality-Property-DevelopmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/WUjqk66QzIMA Division of Keystone Hospitality Property Development

Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself.I’ll explain.Instagram for Business IntroductionLet’s look at some 2021 facts & figures about Instagram •There are 1.074 billion Instagram users worldwide in 2021.•The average post on Instagram contains 10.7 hashtags.•71% of the billion monthly active users on the Instagram app are under the age of 35.•Instagram users spend an average of 53 minutes per day.•500 million IG accounts use Instagram stories every day.•Instagram can generate over 4 x more interactions on Instagram compared to Facebook.•71% of US businesses use Instagram.•Instagram helps 80% of Instagram users decide to buy a product or service.•50% of Instagrammers follow at least one business.Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic. A free photo-sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art. Instagram is all about creating images. How to Understand Instagram for Business in 7 Simple StepsAlthough Instagram’s one billion user mark is just around the corner, there are those wishing to still hop on the bandwagon to market to their property.And this is for a good reason. The platform continues to roll out new business-specific features and there’s an audience that’s waiting for you.How to Use Instagram for BusinessAt a glance, figuring out how to use Instagram for business might seem a little overwhelming.“What am I supposed to post?” “What’s a regram?” “Why is my stuff being ignored?”But despite Instagram’s many moving pieces, attracting followers and winning over customers is easier than ever.It comes down to your strategy.The following are Instagram for business tips that will not only get you started but build an audience that falls in love with your content.Continue listening or reading and I will explain how to get started with Instagram for your business...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/dont-make-these-instagram-for-business-mistakes-ep-244Join the 6 Day Challenge Video SeriesFor a Limited Time SAVE $90.00https://keystonehpd.com/6-Day-ChallengeGet Your INNsider Tipshttps://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/Keystone-Hospitality-Property-DevelopmentListen to The Hospitality Property School PODCAST...

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Don’t Make These #Instagram for Business Mistakes| Ep. #244

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The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality Mario C. Bauer, Florian Schneider, Axel Weber & Dr. Tillman Bardt The Newmorrow PodCast is more than a podcast — it's a platform for open dialog on the future of our business, a platform for those building what doesn’t exist yet. Here, we share and embrace our passion for the hospitality industry, but we won’t romanticize the journey. We ask the tough questions, confront uncomfortable truths, and prepare for a future that resists easy answers. We believe that the tougher and wilder times become, the more openly, honestly and humanely people need to talk to each other and act together. We believe, openness, togetherness, and truthfulness should also be cornerstones of a professional community to develop our utopian idea of „open source“. This is a space where visionaries don’t just imagine the future — they wrestle with the paradoxes that shape it: success vs. happiness, data vs. instinct, stability vs. reinvention. Join leaders, entrepreneurs, and thinkers as they share not what made them — but what’s actively shaping them, now and next. So tune in Capital Ideas Podcast Capital Group Want to learn how professional investors do it? The Capital Ideas podcast brings you the latest investment thinking from Capital Group, one of the world's largest investment management organizations. Each week we'll get inside the minds of portfolio managers, analysts and economists to break down market trends, macroeconomic forces, investing approaches and lessons learned from personal experience. Take 30 minutes and tap into the intellectual capital of Capital Group. Capital Client Group, Inc.All Capital Group trademarks mentioned are owned by The Capital Group Companies, Inc., an affiliated company or fund. All other company and product names mentioned are the property of their respective companies.For full disclosures go to capitalgroup.com/global-disclosures. School of Hard Knox Noah J. Chelliah Everyone has a story, join Noah on an audio journey each month as we explore compelling human stories one interview at a time!

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This episode was published on May 24, 2021.

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Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself.I’ll explain.Instagram for...

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