❌ Don’t make this e-commerce mistake | Avery Schrader on Winning Friends

Are you getting your customers addicted to discount codes?You’re destroying your margins over time and making it harder to get into retail in the future.Avery Schrader, founder of Modash, an influencer marketing platform, sees this problem all 👏 the 👏 time 👏. Can’t go cold turkey? (BTW Avery thinks you should)🔚 make codes expire quickly🤝 give exclusive codes to code distributorsGet more practical advice in the full episode (out now).Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.