Don't Measure Up, Measure Down...

On episode #129 of the Rethink Marketing Podcast, Eric and Colin kick over the echo chamber and attack some sales and marketing metrics myths. Measuring more is likely hurting your organization, so how do we rethink the right metrics? Productivity metrics likely don't align with your revenue success metrics, so we have a few suggestions we think you'll like to build authentic connections assisted by data. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! "Build long-lasting client relationships through the power of promotional products" arrasmithpromotions.com Learn more about your ad choices. Visit megaphone.fm/adchoices