Don't Negotiate the Hypothetical: The Digital Identity Deep Dive with Susan Tyburski

Dive into an intriguing episode of The Channel CRO with Kathleen Martin, Desraie Thomas, and special guest Susan Tyburski, CRO of Pipl. Discover Susan's vast experience in fraud mitigation and digital identity, long before the rise of AI, and her passion for creating a secure online experience for shoppers like herself. Learn about the profound impact of the global lockdown on digital adoption, emphasizing the importance of understanding your digital footprint in today's online world. Desraie emphasizes the necessity to grasp the concept of digital identity, while Kathleen delves into ensuring alignment across sales and marketing teams in the realm of digital trust. If you want to understand the depth of digital identity and its implications, this episode is a must-listen.   About Susan:  As the Chief Revenue Officer at Pipl, Susan Tyburski stands at the forefront of digital identity, spearheading efforts to cultivate online trust for businesses at every touchpoint. With a rich tapestry of knowledge woven from the evolution of digital identity, Susan understands its profound influence on virtually all online enterprises. Her skill set, honed over years in the industry, includes formidable sales leadership, strategic go-to-market planning, adept team guidance, and high-level executive engagement. Before her tenure at Pipl, she showcased her prowess as the Vice President of FS Global Fraud Solutions at TransUnion. With her insights and experience, Susan remains a pivotal figure in shaping the landscape of digital trust.