Don’t Niche Too Soon (or Too Late): Let the Market Guide You

The Handcrafted NetworkSummary:In this episode, Paul dives into one of the most debated topics in the maker business world: finding your niche. Whether you're just starting out or already established, he explains why niching down too early can hold you back — and why waiting too long can do the same. Through personal stories and real-world examples from building Philadelphia Table Company, Paul shares how the market itself often reveals where the real opportunities lie. This conversation is a must-listen for anyone trying to figure out what kind of work to focus on and how to turn their craft into a profitable business.Takeaways:Early-stage makers shouldn’t rush to niche down. Say yes to a wide range of projects to learn what sells, build confidence, and get your name into clients’ homes.Market demand will often reveal the best niche. Pay attention to repeated requests and gaps — those signals can guide your focus more effectively than guesses.Custom work is in high demand. In a world of standardization, offering bespoke, tailored solutions helps you stand out and build momentum.Niching later creates clarity and efficiency. Once you understand your strengths and the market’s needs, narrowing your focus improves profitability, systems, and marketing.Avoid creating demand where none exists. It’s easier to meet existing needs than to force a product or service into a market that doesn’t want it.Have a question you’d like Paul to cover in a future episode? Email it to [email protected] the Network