Don't Poo Poo Social as a Marketing Channel (EP84)

 You've probably seen like 47,000 posts about how social media is ruining everything, how the algorithms are trash, and how we should just all delete our accounts and return to carrier pigeons. I even saw a headline from Marketing Brew that said, quote, social media use is plateauing as users face scroll fatigue.Despite that and how I've been feeling personally, I'm not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that's commonly shared.Enjoy the show!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is SE Ranking.There are many apps out there claiming they are an SEO tool. This is one of them. My preferred one. It has a simple interface. Support has been responsive when I use it. I use it for site audits, page specific audits, and finding back links for client websites. I definitely underutilize this tool. (They claim they are an agency tool, but solopreneurs can benefit from it as well.)Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is Why Do You Always Feel Like You're Struggling on the Sabrina Zohar show.Visit ⁠Episodes I Like Playlist⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.