EPISODE · Aug 4, 2026 · 12 MIN
*Don't* Relax - It's an iPhone
from Ave Maria in the Afternoon Segments · host Dr. Marcus Peter
A new edition of Apple’s “relax, it’s iPhone” ads shows a young toddler clutching the latest iPhone, subjecting it to drops, spills, and other hazards of childhood. While intended to show the phone’s durability, it inadvertently shows how we have normalized the use of tech by kids. Marcus has more.Further Reading‘Relax, It’s an iPhone’: The Ad Big Tech Got Wrong This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit avemariapm.substack.com
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*Don't* Relax - It's an iPhone
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