What to Build First Before You Spend Another Dollar ft. Jessica Howell

Send Me a Text Message Here!If you've spent money on paid ads and wondered why they're not working — this episode will tell you exactly why, and what to fix first.In this episode, Jessica Martin-Howell is the founder of ELEVATE x Marketing and Executive Director of Houston Business Women. Jessica breaks down the foundation every business owner must build before running a single dollar in paid ads.Most entrepreneurs skip straight to advertising before their brand, content, and offer are ready to convert. Jessica explains why that's the most expensive mistake you can make — and what to do instead.YOU'LL LEARN:→ The #1 reason most paid ads fail (and it has nothing to do with your budget)→ Why posting every day can actually hurt your reach — and what to do instead→ The truth about email lists vs. social media: which one actually converts to paying clients→ How to build brand presence authentically so that when you're ready for ads, they work→ The exact foundation to build before you spend another dollar on advertisingTIMESTAMPS:04:40 Visibility As Next Step05:09 Biggest Digital Mistake06:07 What Digital Marketing Is07:11 Startup Vs Mid Size Plans08:58 Organic Content On Budget09:42 Posting Frequency Myth10:27 Followers Vs Quality11:32 Own Your Platform14:26 Funnels And Content Phases17:33 Organic Vs Paid Ads21:42 How Elevate Began26:05 Agency Leadership Edge27:21 Houston Businesswoman Community30:28 Networking for the HesitantCONNECT WITH JESSICA:Instagram: @jessicamartinhowellREADY TO SHOW UP ON CAMERA AND BUILD YOUR BRAND?→ Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/→ Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list#PaidAds #DigitalMarketing #MarketingStrategy #WomenEntrepreneurs #PersonalBranding #ContentMarketing #EmailMarketing #SocialMediaStrategy #WomenInBusiness #BrandBuilding #MediaCoach #AuthenticMediaPodcast #MarketingForEntrepreneursSupport the showCONNECT WITH DANIELLE:Instagram: @daniellejmartintvWebsite: https://stan.store/daniellejmartintvABOUT THE AUTHENTIC MEDIA PODCAST:The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.New episodes every Monday. Subscribe and Build your Brand with Purpose.