Don’t Sleep on Baby Artichokes: Rethinking Retail and Inspiring Produce Aisles

The Produce Industry Network and Ag Life Media present Fresh from the Field Fridays with Dan the Produce Man and Ross the Produce Boss! This week, the guys welcome culinary instructor, food writer, and herb expert Nissa Pierson of My Herbal Roots to dive into the underrated world of baby artichokes, fava leaves, and other seasonal standouts. Plus: What can produce departments do to truly engage shoppers and inspire culinary creativity? Nissa calls out the missed opportunities and challenges stores to ditch the cookie-cutter approach and deliver deeper, more useful info to customers. So tune in, turn on, and get inspired!