Don't Start with Data [Creativity Series #28]

from Unthinkable with Jay Acunzo · host Jay Acunzo

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm TODAY: What if something is based not on historical precedent, but potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing. LINKS TO KNOW: Michael Brenner on Twitter: twitter.com/BrennerMichael Say hi to Jay on Twitter: twitter.com/jayacunzo Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo TOPICS DISCUSSED: Music Education Jazz Improv Students Leadership Risk-Taking Curiosity Content Marketing Managing Up Creativity Craft

Episode metadata supplied by the publisher feed · Published Dec 12, 2016

What this episode covers

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") TODAY: What if something is based not on historical precedent, but potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing. LINKS TO KNOW: Michael Brenner on Twitter: [twitter.com/BrennerMichael](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2FBrennerMichael "http://twitter.com/BrennerMichael") Say hi to Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo") Go behind-the-scenes with making the show on Snapchat: [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo") TOPICS DISCUSSED: Music Education Jazz Improv Students Leadership Risk-Taking Curiosity Content Marketing Managing Up Creativity Craft

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This episode was published on December 12, 2016.

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